Sumário

Entre em contato com um especialista

    Outras pessoas pesquisaram

    Outras pessoas pesquisaram

    O que as pessoas mais pesquisaram hoje?

    Trends

    Google Trends

    6 maneiras de achar os assuntos mais procurados na internet

    Virou meme

    O que vender na internet em 2023: 6 categorias de produtos para vender na sua loja virtual

    Confira a seguir:

    A lista em ordem:

    • Produtos mais vendidos online
    • Buscas mais populares do Brasil no Google em 2023

    Como saber o que as pessoas estão pesquisando?

    O Google Trends é uma ótima ferramenta para quem deseja saber quais os assuntos mais buscados no Google Search. Há diversos recursos que podem ajudar a descobrir se um tema específico está em alta, algo importante para sites e produtores de conteúdo, por exemplo. Abaixo, vou te mostrar como usar o Google Trends.

    O Google Trends é uma ferramenta gratuita que mostra as palavras, termos, expressões e assuntos mais pesquisados no Google, maior buscador da internet. Lançado oficialmente em 2006, esse serviço também permite acompanhar seus temas preferidos e verificar como o interesse por eles se altera com o passar do tempo. Disponível em qualquer dispositivo, a plataforma do Google ainda traz gráficos sobre volumes de buscas, revela quais foram os assuntos mais procurados de cada ano e entrega uma opção de se inscrever para receber e-mails a respeito de eventos importantes.

    A primeira coisa que você precisa fazer é acessar trends.google.com.br. Feito isso, veja abaixo como usar os principais recursos da ferramenta.

    Tempo necessário: 5 minutos

    1. Digite o termo desejado na área de busca e aperte a tecla “Enter”;
    2. O serviço mostrará um gráfico do volume de buscas nos últimos 12 meses, mas você pode melhorar a pesquisa usando os filtros no topo da página — é possível alterar o país, período, categoria e modalidade;
    3. Descendo a página, você encontrará o interesse pela palavra em cada estado e os assuntos e pesquisas relacionadas a ela;
    4. A pesquisa por termo também entrega o recurso de “Comparar”, que ajuda a escolher uma determinada palavra ou outra semelhante com base no volume de buscas.

    Essa função mostra os assuntos mais buscados do momento. Ou seja, aqueles que estão sendo mais procurados pelas pessoas no Google.

    Como o próprio nome sugere, nessa aba estão os assuntos mais buscados do ano. O serviço permite “voltar” até 2008 para encontrar informações.

    Nessa parte, é possível se cadastrar para receber e-mails contendo as atualizações de temas ou assuntos de seu interesse. Apesar de ser algo simples, esse recurso pode ajudar aquelas pessoas que gostam de acompanhar novidades sobre esportes, tecnologia ou cinema, por exemplo, mas não querem (ou não têm tempo) de acessar o Google Trends.

    Pronto, agora você já sabe o que é o Google Trends e como usar suas principais funções para ficar por dentro dos assuntos mais buscados na internet.

    Esse conteúdo foi útil?

    😄 Sim

    🙁 Não

    Por que as pessoas pesquisam?

    Já parou para contar quantas vezes você acessou o Google para fazer uma busca hoje? E ontem? E na última semana? Diariamente são milhões de buscas ocorrendo simultaneamente. Até para as escolhas mais “simples”, como um restaurante para almoçar, as pessoas têm recorrido cada vez mais aos buscadores.

    De acordo com Lisa Gevelber, VP de Marketing do Google para as Américas, os consumidores usam as pesquisas para otimizar sua vida. Eles ficam mais confiantes e menos ansiosos. E aí está uma dica de ouro para quem produz conteúdo! Desenvolver conteúdos que ajudem as pessoas a tomar a melhor decisão.

    As 3 razões pelas quais as pessoas fazem tantas buscas antes de comprar são:

    1. A pesquisa empolga;
    2. A pesquisa traz mais confiança;
    3. A pesquisa ajuda a criar experiências muito melhores.

    1. A pesquisa empolga

    A praticidade em pesquisar e encontrar aquilo que se deseja empolga as pessoas. É fácil descobrir novos lugares, opções de compra ou informações sobre determinado assunto. Hoje em dia o consumidor começa sua experiência de compra não quando entra na loja, mas quando começa a buscar sobre o produto ou serviço.

    Saber quais são os melhores lugares para se visitar do destino da próxima viagem de férias, antes mesmo de fechar o pacote com a agência de viagens, é algo que realmente empolga qualquer um!

    2. A pesquisa traz mais confiança

    Conhecer aquilo que lhe espera num determinado destino, ter a certeza de que um equipamento terá o recurso desejado ou simplesmente estar bem informado sobre um tema de grande importância faz com que as pessoas tenham mais confiança. Um conteúdo de qualidade é capaz de proporcionar segurança, algo que é crucial para a tomada de decisão antes de qualquer compra.

    3. A pesquisa ajuda a criar experiências muito melhores

    Cada vez mais as pessoas procuram se programar para aproveitar ao máximo aquilo que elas se propõem a fazer (seja comprar um produto, contratar um serviço ou fazer uma viagem de férias). E é essa sensação de “ter o melhor nas mãos” que traz muita confiança (ou empoderamento, que é a palavra da moda).

    Sabe aquela sensação de que você poderia ter comprado um modelo de TV com mais recursos interessantes, ou que o prato escolhido no restaurante não era o “the best” da casa? É justamente isso que a pesquisa evita. Quem pesquisa geralmente tem experiências melhores, pois conhece mais sobre o produto ou serviço desejado.

    Hoje em dia, não é raro encontrar consumidores que conhecem mais do produto do que o vendedor. E isso se dá pelo fato de que as pessoas não querem se arrepender depois da compra. Ter a melhor experiência possível é quase que uma obsessão e isso exige que os conteúdos atendam a expectativa de serem relevantes para as pessoas!

    Defina quem é a sua persona

    Sempre que for planejar um conteúdo – seja a descrição do seu produto, serviço, um texto de caráter informativo, tutorial, etc. – tenha em mente a pessoa para a qual você está escrevendo. Quais são os medos, as angústias, as necessidades que ela tem? O que ela ouve de outras pessoas? O que ela sente e fala?

    Como saber quantas pessoas pesquisaram meu nome no Google?

    O autor desta resposta solicitou a remoção deste conteúdo.

    O autor desta resposta solicitou a remoção deste conteúdo.

    O autor desta resposta solicitou a remoção deste conteúdo.

    Saiba como acessá-los:

    1. Dicas para achar uma pessoa pelo nome com um buscador
    2. Preencha que você deseja remover informações no Google e apenas no buscador.
    3. Então, selecione “Solicitar remoção” na parte inferior da página.
    4. Escolha “Nova solicitação”.

    O autor desta resposta solicitou a remoção deste conteúdo.

    O processo para ver quantas pessoas visitaram seu Instagram é bem simples e rápido.

    O autor desta resposta solicitou a remoção deste conteúdo.

    Mas há algumas coisas que você pode fazer para limpar seus rastros:

    • Excluir os dados de navegação
    • Como encontrar pessoas pelo número do celular ou descobrir nome pelo telefone?
    • Copiar link.
    • Monitoramento de dados pessoais: como posso fazer o meu?
    • 8 ferramentas para saber quem visitou seu Instagram
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